Link building in 2019 is still a very necessary chore that needs to be done by every site owner. WHY? Google still uses and evaluates in-bound links to a site as an indicator of “popularity” and “relevance”. In my experience, having amazing content on its own is great, and it will get you ranked (probably well), but it will not get you to the coveted top three in Google Search Engine Results Page (SERPS).
A good analogy is to pretend you have an amazing restaurant. You make the best food ever. Your restaurants interior design is amazing. The best ever. The problem is no one knows it but you. You need to get people into your restaurant to taste your food… and hopefully post or blog about it on social media. When this occurs, you start to build a “buzz”. You draw attention. People are “linking” to your restaurant. Google takes notice! And this is the goal! To get Google to take notice.
In this analogy, we used a restaurant. But, it can be any business… plumber, pool cleaning service, doctors office, lawyer, etc. You need to come to the realization that your business is most likely not the only one offering the same services you are in your town or city. But you do need to set your site apart from the others.
After your site is FULLY optimized (hopefully by a Search Engine Optimization professional), you then need to work on “Link Building”, or getting external sites and pages to link to your page.
Hopefully the above ideas will help you with some very actionable things you can do to get some new, quality inbound links to your site. My personal opinion is that you really cannot have too many good links. So, work the above ideas, and see how they work for you. You will be surprised how many business owners do not know to do these small things. In addition to the links you are building for your business, often times by participating in the actions outlined above, you are also establishing yourself as an “expert” in your field, which almost always will help generate new business for you! Most of the above ideas are also pretty much free to do, and come at no cost. Just some time, effort and determination.
Of course, it’s not easy to find the time to do these things AND run a business, which is why many business owners turn to an agency to help run their online marketing efforts. If this is you, please feel free to contact our team at High Level SEO today for a no obligation analysis of your business’ website and online presence.